The Nokia smartphone may return to the market. The move is expected after Microsoft dropped out the Nokia brand from its handsets and starts to sell only Lumia devices. Now the brand name is back into the Finnish company. There were intensifying rumors about the return of the European company into the smartphone market.
But there is a catch – at least for now the European tech giant is not poised to return in the smartphone market. Instead it may license the brand name to other manufacturers. After days of speculations the Nokia’s CEO Rajeev Suri said in a conference in London that the company may re-license the name to other company which will produce smartphones.
“In the brand licensing model it is our goal to start immediately licensing and monetising,” Nokia Technologies President, Ramzi Haidamus said, quoted by Telecoms.com. “Our goal is that the consumer will not be able to tell the difference between a Nokia built product and a brand licensed product. Occasionally we might come up with something that we want to bring directly to the market, but no such decision has been made as of yet.”
Nokia sold its Mobile devices business to Microsoft in 2013, but retain its telecom equipment manufacturing, the mapping service HERE and its powerful research and development activities. According to the agreement with the software giant it may use the Nokia and the Lumia brand to the end of 2016.
The speculations of possible return of Finnish made Nokia smartphones emerged almost immediately after the details of the agreement went public. There were even suggestions that Nokia may purchase the small independent manufacturer Jolla and use its devices under the old brand. But for now we can dismiss those rumors.
Nokia’s new device
But after all Nokia is preparing to unveil a new device tomorrow. It doesn’t look like a Nokia smartphone, but it will be the first gadget after it sold its Mobile unit to Microsoft. The Finnish company shows a big black box in its social media pages teasing for the event.
For now people are just guessing what this will be. The most plausible one is that it will be a set top box TV powered by Android. It will be released in a start up event Slush 2014 so in in its development there will be some involvement of young entrepreneurs.